AIMX
AIMX
AIMX
Brand Identity
Packaging
Design Strategy
Brand Identity
Packaging
Design Strategy
aimxbeauty.com
aimxbeauty.com
AIM X is not a regular skincare product. Instead, it gives new meaning to the idea of achieving your finest skincare goals. AIM X takes skincare’s best ingredients and formulations developed in close cooperation with a leading South Korean cosmetics manufacturer and well-known skincare professionals in Europe to create high-performance skincare with a frisky twist that brings happiness to your face. The project aimed to create a logo and packaging design concept which could represent this.
AIM X is not a regular skincare product. Instead, it gives new meaning to the idea of achieving your finest skincare goals. AIM X takes skincare’s best ingredients and formulations developed in close cooperation with a leading South Korean cosmetics manufacturer and well-known skincare professionals in Europe to create high-performance skincare with a frisky twist that brings happiness to your face. The project aimed to create a logo and packaging design concept which could represent this.
I have been approached by the solo founder to help clearly identify these core offerings and define key features and build the product road map, map out the the key customer journeys, as well as end to end design the mvp application for iOS.
I have been approached by the solo founder to help clearly identify these core offerings and define key features and build the product road map, map out the the key customer journeys, as well as end to end design the mvp application for iOS.
Created the core identity of the app with the underlying concept being “opening up” as quickly as possible, therefore the letterform of “a” in logotype is resembling a shape of a door arc with the speech bubble in the negative space. The vibrant color palette of the gradient represents the variety of subjects, while the ambient movement serves as a gentle cue of constant liveliness and chatter, indicating that there is always someone to talk to on Wangie. This is contrasted with a black-and-white palette, which signifies the impartiality and neutrality of the app’s moderators and therapy team.
The app’s core functionality is centred around fostering meaningful conversations and connections. It offers free, high-quality moderated small group chats on a diverse range of subjects, creating a supportive environment for users to engage in dynamic discussions. For those seeking more personalised interactions, premium rooms provide access to mentors for deeper, tailored conversations. Additionally, the app features a therapist selection marketplace, allowing users to explore and connect with professional therapists if they wish to pursue further support. This multifaceted approach ensures that there are always opportunities for users to find the right kind of engagement, from casual group chats to professional therapy.
Furthermore, users would be able to save messages, content and recommendations they've found helpful from the chats in their library, to get back to later, mimicking journaling which has been proven to be beneficial for mental health.
The app’s core functionality is centred around fostering meaningful conversations and connections. It offers free, high-quality moderated small group chats on a diverse range of subjects, creating a supportive environment for users to engage in dynamic discussions. For those seeking more personalised interactions, premium rooms provide access to mentors for deeper, tailored conversations. Additionally, the app features a therapist selection marketplace, allowing users to explore and connect with professional therapists if they wish to pursue further support. This multifaceted approach ensures that there are always opportunities for users to find the right kind of engagement, from casual group chats to professional therapy.
Furthermore, users would be able to save messages, content and recommendations they've found helpful from the chats in their library, to get back to later, mimicking journaling which has been proven to be beneficial for mental health.
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